Structural Media Forensics

Read the news.
Decode the frame.

Frametra scores any article in seconds, flagging claim pressure, sourcing gaps, and editorial bias before you decide what to trust. No account needed to start.

Add to Chrome — Free Add to Edge — Free Add to Firefox — Free See plans
The Frametra extension sidebar showing a real 71.3 integrity score, the analysis buttons and the Summary tab
The Frametra Full Analysis tab showing claim pressure, evidence signals, editorial integrity, source behavior and JeRI source diversity findings with the exact phrases highlighted

Actual product screenshots, not mockups: the Summary view (left) and the Full Analysis tab (right), from a real analysis of a published news article.

3Browsers supported
PublishedJeRI methodology (TMU)
6Forensic signals
FreeCore analysis

The method

Three steps to structural clarity

Frametra doesn't label news as "fake" or "real." It deconstructs the architecture of how a story is built — and gives you the tools to decide for yourself.

01 / INSTALL

Add the extension

One click from the Chrome, Edge or Firefox extension store. Frametra sits quietly in your browser, ready when you need it — no account required for basic analysis.

02 / SCAN

Analyze any article

Visit any news page and click Analyze. Frametra reads the article's structural composition — not its conclusions — and returns a real integrity score in seconds.

03 / VERIFY

Act on the findings

Compare coverage, trace narrative timelines, audit your own drafts, or generate a certified PDF report for editors, assignments, or institutional review.

The forensics engine

What Frametra actually measures

Six independent signals analyzed on every article. No black boxes, no political labels — structural forensics you can verify yourself.

Claim Pressure

Density of unverified assertions and hedged language relative to article length.

Source Attribution

Named sources, official statements, and traceable quotes per claim.

Editorial Integrity

Emotive language and passive voice — advocacy framing vs. neutral reportage.

Evidence Signals

Data citations and direct quotations that ground claims in fact.

Narrative Timeline PRO

How a story's framing shifts across publication cycles and outlets.

Structural Certificate PRO

One-time PDF certification of an article's score, dated and ID-verified.

Source Diversity PRO

Classifies every named source by type using the JeRI methodology (TMU).

Full Report Export PRO

One-click PDF of every signal, source breakdown, and verdict.

See it in action

Three real documents Frametra generates.

Not mockups — actual output from a real Deep AI run on a live news article.

The Structural Certificate

A real Frametra Structural Integrity Certificate scoring a Costco Canada recall article at 71.3, Conditional

A one-page verdict — score, structural strengths, areas of concern, and forensic notes — built to be attached to an editorial submission, an academic paper, or a case file as documented evidence of source review.

Annotated Article Export

A real annotated article export with evidence phrases highlighted in the original article text

The article's own text, with the exact phrase behind every finding highlighted at its real location — color-coded by signal.

Full Analysis Report

A real full analysis report showing the six-signal structural breakdown

Every signal, every source, every flag — the complete breakdown behind the score, not just the headline number. (Left column shown — the full report runs two columns across every signal.)

Who it's for

Built for every kind of critical reader

Whether you write or research the news, teach it, investigate it, or just want to read it more carefully — find your path below.

Journalists & Writers

Audit your own drafts before you file, and track narrative drift across outlets and time. Export forensic-grade reports for institutional review.

Deep AI for Journalists →

PR & Communications

Screen a release or statement before it goes out, and see how coverage of your organization is actually built, with the exact sentences behind each finding.

Run it yourself or have us run it →

Legal Professionals

Structural analysis of media coverage relevant to a case, formatted to support counsel's own review, not to stand in for it.

Deep AI for Legal →

Educators & Students

Teach media literacy with a real, citable methodology. Site licences for whole programs and classrooms.

Deep AI for Education →

Podcasters & Producers

Check the sourcing behind a story before it becomes a segment. Run a script check on your own wording before you record.

Deep AI for Podcasters and Researchers →

Researchers & Analysts

Apply one repeatable structural read across many articles, with source tracking by JeRI category and the evidence phrases behind each score.

Deep AI for Podcasters and Researchers →

Newsrooms & Editors

Catch attribution gaps before publishing, or commission a structural audit of 20 to 50 of your published articles.

Newsroom Structural Audit →

Independent Contractors

Turn every analysis into a branded client report, certificate and annotated article, under your own name, with a log of every document you produce.

Contractor →

Informed Readers

Start free. See exactly how the analysis works on any article, with no account required.

Free Forever →

For Informed Readers

You don't need a press card to read critically.

Frametra's free tier runs real structural analysis on every article — the same heuristic engine professionals use, no account or subscription required.

  • ✓Real-time integrity score on any article, instantly
  • ✓Claim pressure, source attribution & editorial integrity signals
  • ✓Compare coverage of the same story across outlets
  • ✓No bias labels, no political verdicts — just the architecture

Free, forever. No credit card, no account.

Curious how far it goes?

Deep AI adds AI deep analysis for $19/month.

Once you're used to the free score, the next question is usually "why" — AI deep analysis explains the reasoning behind every signal, tracks sources across every article you analyze, plus PDF certificates if you ever need to show your work.

See what Deep AI unlocks →
Add to Chrome — Free Add to Edge — Free Add to Firefox — Free

For Journalists & Writers

Catch what your editor would catch, and track patterns across everything you read.

Deep AI for Journalists runs AI-powered structural analysis on your own drafts or any article you're researching, flagging attribution gaps and framing issues before the story goes out, and tracking named sources and narrative shifts across every article you analyze over time.

  • ✓AI deep structural analysis on your own draft or any article
  • ✓Scan My Draft: a pre-flight audit, so you catch issues before you file
  • ✓Emotive Tone Map and narrative shift detection
  • ✓Source Library: tracks named sources across every article you analyze
  • ✓Source Diversity: full JeRI taxonomy analysis
  • ✓PDF Structural Certificate, Annotated Article and full forensic report export

Deep AI for Journalists

$19/month

$149/year, save $79

Working a case rather than a story? Deep AI for Legal runs the same engine with documents framed for legal review. Researcher or podcaster? There is a version for that too.

Need it framed for legal proceedings? See Deep AI for Legal →

For PR & Communications

Know how your coverage is built, and how your own words will read, before they shape the story.

Frametra gives communications teams, PR agencies and crisis advisers a structural read of any article or draft: how claims are attributed, what rests on a single source, and where the language leans. Every finding points to the exact phrases, so you act on specifics instead of impressions.

  • ✓Pre-release screen. Paste a release, statement or holding line and see weak attribution, claim-heavy passages and charged language before it goes out.
  • ✓Coverage review. Spot pieces that rest on one unnamed source, lean on passive framing, or leave a stakeholder out.
  • ✓Documented grounds. Every finding points to the exact sentences, so a correction request or a client briefing can be specific.
  • ✓Client-ready documents. A Structural Certificate, full report and Annotated Article, each dated and numbered.
  • ✓Patterns, not just single stories. A Coverage Analysis Report looks across 20 to 50 articles about your organization.

Monitoring tools tell you what was said and how much. Frametra shows how each piece is built. It does not judge whether a story is true, and it is not legal advice.

Three ways to work with Frametra

Run it yourself
Any Deep AI version, $19 per month or $149 per year. Journalists keeps the standard names.
Have us run it
A Pre-Publication Review is $99 per article, and a Coverage Analysis Report starts at $300. See the services.
Deliver it to your own clients
Contractor plans start at $49 per month, by application. See Contractor.
Need this every month? Ask about monthly packages →

For Educators & Students

Teach media literacy with a methodology that's actually citable.

Frametra is built on the JeRI source diversity framework developed at Toronto Metropolitan University — not an internal black box. Students can cite it; institutions can license it.

  • ✓Structural Certificate to attach as evidence of source review
  • ✓JeRI methodology — grounded in published academic research
  • ✓Institutional site licences for whole programs and classrooms
  • ✓Personal onboarding support for instructors

Deep AI for Education

$14/student/mo

scoped to your course or institution

Full Deep AI suite, priced per student. Single course or whole-program licences available with a dedicated account contact.

Contact for Institutional Pricing

For Podcasters & Researchers

Check the sourcing behind a story before it becomes a segment or a citation.

Deep AI for Podcasters and Researchers is built for people who work across many sources: podcast hosts, documentary producers, OSINT analysts, academics and fact-checkers. It runs the same six-signal engine, with names and documents that fit research work.

  • ✓Script Check and Paste a Script or Notes: audit your own script or any text before it goes out
  • ✓Compare Reporting: see how other outlets are covering the same story
  • ✓Research Library: tracks every named source across everything you research, by JeRI category
  • ✓Source Reliability and Tone Map: context on the publication and the exact charged phrases
  • ✓Narrative Timeline: how a story's framing shifts across its own length
  • ✓Integrity Certificate, full report and Annotated Source export as PDFs
  • ✓Translate Foreign Sources: a clean English PDF of any foreign-language article

Deep AI for Podcasters and Researchers

$19/month

$149/year, save $79

One engine and one price across every Deep AI version. Choose the one whose language fits your work.

For Independent Contractors

Deliver client-ready Frametra reports under your own name.

Contractor is for independent professionals who sell structural reviews to paying clients: freelance editors, media consultants, research and communications contractors. Every analysis you run becomes a branded, dated, ID-verified PDF report you can hand to a client. It includes everything in every Deep AI version, plus the tools for client work.

See real examples of the three documents →

What you can hand your client

  • ✓Client Report PDF. The complete six-signal breakdown behind the score, with the exact phrases behind every finding, as a dated document with its own document ID.
  • ✓Client Certificate. A one-page verdict with the score, structural strengths and areas of concern, ready to attach to a client file.
  • ✓Annotated Client Article. The article's own text with the evidence highlighted where it appears, color-coded by signal.
  • ✓Your business name on the cover of every document, and a Client / Engagement line so each report is made out to the client it is for.
  • ✓Standard layout, or a Legal Review layout with a matter reference and a built-in not-legal-advice disclaimer.
  • ✓Client Report Log: a record of every client document you produce, with CSV export.
  • ✓Every feature of every Deep AI version, with the industry wording to match your client.

Frametra reports document how coverage is built. They are an analytical aid, not legal, journalistic or professional advice, and contractors are responsible for how they present results to their own clients.

Contractor plans

Contractor 50
Up to 50 client analyses a month
$49/month
Contractor 100
Up to 100 client analyses a month
$75/month
Contractor 250
Up to 250 client analyses a month
$99/month

Each analysis can produce the Client Report, the Client Certificate and the Annotated Client Article, and creating those documents does not use any more of your allowance. Analyses, draft scans and translations do count. The allowance resets each month and does not roll over.

Contractors are approved before they get access, so tell us a little about your work and we will get back to you promptly.

Apply to become a contractor

Analysis Services

Frametra as a service — delivered to your inbox.

Fixed price. Fixed turnaround. No contract. Need it every month? Ask about monthly packages. We run the analysis, you get a documented, citable Frametra report. Three services built for journalists, editors, and PR and communications professionals who need structural forensics applied to real work.

📋
Pre-Publication Review

Structural review before you file

$99 per article

Send your draft before filing. We run it through Frametra, identify the specific sentences driving attribution gaps or claim pressure issues, and return annotated notes plus a Structural Integrity Certificate within 24 hours.

From our Style Guide

"Every significant claim needs a named source. When in doubt, attribute. The higher the claim pressure score, the more specific your revision notes will be."

  • ✓Signal-by-signal annotation of your draft
  • ✓Specific sentence-level revision notes
  • ✓Structural Integrity Certificate included
  • ✓24-hour turnaround
For freelancers, investigative journalists, and anyone filing a story that needs to hold up.
Request This Service →
New
🏢
Newsroom Structural Audit

Your coverage — assessed structurally

from $500 per audit

We analyze 20–50 published articles from your outlet and deliver a written report: which signals are consistently weak, which beats carry the highest claim pressure, where source diversity is falling short across your coverage.

From our Newsroom SOP Kit

"The most common source diversity failure is not deliberate exclusion. It is the invisible default: reaching first for the sources that are easiest to reach."

  • ✓20–50 articles analyzed across all six signals
  • ✓Pattern identification by beat and journalist
  • ✓JeRI source diversity breakdown
  • ✓Written report with specific recommendations
For editors, news directors, and communications teams who want a documented picture of their structural patterns.
Request This Service →
📊
Coverage Analysis Report

How your subject is being covered

from $300 per report

We run a corpus of articles mentioning your organization, issue, or sector through Frametra and deliver a scored breakdown: source patterns, anonymity rates, editorial language trends, and which outlets are treating your subject most and least rigorously.

From our Source Diversity Framework

"A story scoring 78 (PASS) might still show heavy overrepresentation of Authority sources with zero Citizen voices — a structurally significant finding for stories about communities directly affected by policy."

  • ✓30–50 articles scored across all signals
  • ✓Outlet-by-outlet structural comparison
  • ✓Source diversity and anonymity rate analysis
  • ✓48-hour turnaround
For communications directors, public affairs teams, NGOs, and researchers tracking coverage patterns.
Request This Service →
✓No contract required
✓Fixed pricing — no surprises
✓Citable, documented output
✓24–48 hour turnaround
Inquire About Any Service →

Pricing

Start free. Upgrade when you need more.

No credit card required for the free tier. Cancel anytime on paid plans.

Monthly
Annual Save 35%

Deep AI (any version): $19/mo or $149/yr  ·  Education: $14/student/mo  ·  Contractor: from $49/mo (by application)

One engine and one price across every Deep AI version. Choose the one whose wording and documents fit your work.

Reader

The informed baseline

Free
forever

Real structural analysis on every article. No fake scores, no bias labels — honest forensic heuristics, always free.

  • ✓Real-time heuristic integrity score
  • ✓Claim pressure analysis
  • ✓Source attribution signals
  • ✓Editorial integrity read
  • ✓Compare coverage (Google News)
  • —AI deep analysis
  • —PDF certificates
  • —Narrative timeline
Install Free — Chrome Install Free — Edge Install Free — Firefox

Deep AI for Journalists

For reporters, editors and writers

$19/month
$149/year, save $79

AI structural analysis, a draft scanner, narrative timelines, cross-article source tracking and PDF certificates, in one plan.

  • ✓Everything in Reader
  • ✓AI deep structural analysis
  • ✓Scan My Draft: pre-flight audit before you file
  • ✓Structural Certificate and full report export
  • ✓Emotive Tone Map and Narrative Timeline
  • ✓Source Library across every article you analyze
  • ✓Source Diversity (JeRI analysis)
  • ✓Domain Reliability Signals

Deep AI for Podcasters and Researchers

For producers, analysts and academics

$19/month
$149/year, save $79

The same engine, named for research work: script checks, a research library of the sources you rely on, and an integrity certificate.

  • ✓Everything in Reader
  • ✓AI deep structural analysis
  • ✓Script Check and Paste a Script or Notes
  • ✓Integrity Certificate and full report export
  • ✓Tone Map and Narrative Timeline
  • ✓Research Library across everything you research
  • ✓Source Reliability
  • ✓Translate Foreign Sources

Deep AI for Education

For classrooms & institutions

$14/student/mo

Full Deep AI suite, scoped to a single course or your whole institution. Certificates labeled by student name or class code.

  • ✓All Deep AI features
  • ✓Certificates labeled by student name or class code
  • ✓Onboarding support
Request a Code

Contractor

For independent professionals

From $49/month

Deliver client-ready Frametra reports under your own name. Every Deep AI feature, plus branded client documents and a log of every one. Approved before access.

  • ✓Client Report PDF, Client Certificate and Annotated Client Article
  • ✓Your business name on the cover and a Client / Engagement line
  • ✓Standard or Legal Review layout, and a Client Report Log
  • ✓50, 100 or 250 client analyses per month
See Contractor plans

Early days

We're new, and that's okay

Frametra is a young product built by one person. We don't have a wall of testimonials yet, because we'd rather wait for real ones than write our own.

If you use Frametra and it's useful — or it isn't — we want to hear about it: sales@frametra.com. Real feedback will replace this section as it comes in.

For organisations

Trial Frametra
with your team

Get your whole newsroom, research team, or editorial department running on Frametra — free for 30 days. No credit card. No automatic billing. I'll onboard you personally.

👥
Set number of seats
You choose exactly how many users get access. No more, no less.
📅
Trial length matched to your team
5–20 users get 14 days. 21–49 get 30 days. 50+ get up to 60 days.
🔓
Full feature access
No watered-down version. Your team gets Deep AI access from day one.
🤝
Personal onboarding
I'll personally get your team activated and check in at the midpoint to answer questions.

Request trial access

I'll personally reach out within one business day.

🔒 Your info is never shared or sold.

Bringing Frametra into your classroom or program?

Journalism programs, college libraries, and media literacy curricula, request institutional pricing and we'll follow up within one business day with a custom quote and pilot access.

Or email directly: sales@frametra.com

Questions

Frequently asked

No. Frametra does not label news as true or false, left or right, credible or not. It analyzes the structural architecture of how a story is written — source attribution, claim density, editorial language — and gives you the data to make your own judgment. We believe informed readers are more valuable than algorithmic verdicts.
The score is a weighted composite of six signals: source attribution quality (28%), emotive language density (25%), claim pressure (20%), epistemic hedging (10%), evidence signals (10%), and passive voice ratio (7%). A higher score means the article demonstrates stronger structural transparency — more named sources, more evidence, less loaded language. It is not a political judgment.
The Structural Integrity Certificate documents the structural analysis of an article or draft at a specific point in time. It includes the integrity score, verdict (PASS / CONDITIONAL / FAIL), sourcing breakdown, editorial read, and a unique certificate ID. It is designed to be attached to editorial submissions, academic papers, or institutional reports as evidence of source quality review. It is not a guarantee of factual accuracy.
No. All free-tier heuristic analysis runs entirely locally in your browser. No article content leaves your device. Paid-tier AI analysis sends the article text you choose to analyze through Frametra's server to the Anthropic API for processing. Our server passes it along to return your result and does not keep a copy. This is disclosed in the extension. We do not log article URLs, store browsing data, or sell user data. See our Privacy Policy for full details.
Payments are processed securely by Stripe. Monthly plans renew every 30 days. Annual plans renew once per year. You can cancel at any time from the Stripe billing link in your welcome email, and your access continues until the end of your billing period. There are no cancellation fees. We offer a 7-day full refund on first-time subscriptions.
Yes, through Deep AI for Education: the full Deep AI suite at $14 per student per month, accessed with a code scoped to your specific classroom or institution. Contact sales@frametra.com to get one set up.
Frametra works on Chrome, other Chromium-based browsers including Microsoft Edge, and Firefox. Install from the Chrome Web Store, the Microsoft Edge Add-ons store, or Firefox Add-ons. A Safari version is on the roadmap.
They all run the same engine at the same price ($19 per month or $149 per year), so choose the one whose wording fits your work. Journalists keeps the newsroom names, Legal adds a matter reference, preparer field and disclaimer to every document, Podcasters and Researchers is named for research work, and Education is built for classrooms.
Yes. Monitoring tools show what was said and how much, while Frametra shows how each piece is built: who is quoted, what rests on a single source, and where the language leans. Teams use it to screen a release or statement before it goes out, to review coverage of their organization, and to raise specific, documented concerns. It does not judge whether a story is true and it is not legal advice. You can run it yourself with any Deep AI version, have us run a Pre-Publication Review or Coverage Analysis Report, or email sales@frametra.com about monthly packages.
Contractor is for independent professionals who sell structural reviews to paying clients. Every analysis becomes a client-ready PDF report under your own name: a Client Report, a Client Certificate and an Annotated Client Article, each with your business name on the cover and a Client / Engagement line. You can choose the standard or Legal Review layout and keep a Client Report Log with CSV export. It includes every feature of every Deep AI version. Plans come with a monthly allowance of 50, 100 or 250 client analyses, and contractors are approved before they get access. Email sales@frametra.com to apply.
Creating documents from analyses you have already run does not use any allowance, but new analyses pause until the allowance resets at the start of the next month. The extension shows how many you have used. If you regularly run out, email sales@frametra.com about moving to a larger plan.

Get started today

The news isn't going to fact-check itself.

Add Frametra free and start reading with structural clarity in the next 60 seconds.

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About

Built by one person who got tired of guessing.

Frametra is built and operated by Frametra Software Inc., a small independent company based in London, Ontario, Canada. The product exists because reading the news shouldn't require a media literacy degree to spot single-source reporting, unverified claims, or quietly editorialized framing. Frametra combines heuristic text analysis with AI-assisted review to score articles on source attribution, claim pressure, editorial integrity, evidentiary support, and related structural signals, surfacing the result directly in your browser as you read.

We're a young company and a work in progress. If something looks broken, scored oddly, or just doesn't make sense, we want to hear about it directly: sales@frametra.com.