Structural Media Forensics

Read the news.
Decode the frame.

Frametra scores any article in seconds, flagging claim pressure, sourcing gaps, and editorial bias before you decide what to trust. No account needed to start.

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GlobalReach
6Forensic signals
FreeCore analysis

The forensics engine

What Frametra actually measures

Six independent signals analyzed on every article. No black boxes, no political labels — structural forensics you can verify yourself.

Claim Pressure

Density of unverified assertions and hedged language relative to article length.

Source Attribution

Named sources, official statements, and traceable quotes per claim.

Editorial Integrity

Emotive language and passive voice — advocacy framing vs. neutral reportage.

Evidence Signals

Data citations and direct quotations that ground claims in fact.

Narrative Timeline PRO

How a story's framing shifts across publication cycles and outlets.

Structural Certificate PRO

One-time PDF certification of an article's score, dated and ID-verified.

Source Diversity PRO

Classifies every named source by type using the JeRI methodology (TMU).

Full Report Export PRO

One-click PDF of every signal, source breakdown, and verdict.

The method

Three steps to structural clarity

Frametra doesn't label news as "fake" or "real." It deconstructs the architecture of how a story is built — and gives you the tools to decide for yourself.

01 / INSTALL

Add the extension

One click from the Chrome Web Store. Frametra sits quietly in your browser, ready when you need it — no account required for basic analysis.

02 / SCAN

Analyze any article

Visit any news page and click Analyze. Frametra reads the article's structural composition — not its conclusions — and returns a real integrity score in seconds.

03 / VERIFY

Act on the findings

Compare coverage, trace narrative timelines, audit your own drafts, or generate a certified PDF report for editors, assignments, or institutional review.

Who it's for

Built for five kinds of critical readers

Whether you write the news, study it, teach it, investigate it, or just want to read it more carefully — find your path below.

Informed Readers

Start free. See exactly how the analysis works on any article, with no account required.

Free Forever →

Journalists, Writers & Researchers

Audit your own drafts before you file, and track narrative drift across outlets and time. Export forensic-grade reports for institutional review.

Deep Analysis Pro →

Legal Professionals

Structural analysis of media coverage relevant to a case, formatted to support counsel's own review, not to stand in for it.

Counsel Pro →

Educators & Students

Teach media literacy with a real, citable methodology. Site licences for whole programs and classrooms.

Education Tier →

PR & Crisis Communications

Screen coverage and client releases on a fixed monthly retainer, scaled to your review volume — before something gets in front of a client or press.

Retainer Plans →

For Informed Readers

You don't need a press card to read critically.

Frametra's free tier runs real structural analysis on every article — the same heuristic engine professionals use, no account or subscription required.

  • ✓Real-time integrity score on any article, instantly
  • ✓Claim pressure, source attribution & editorial integrity signals
  • ✓Compare coverage of the same story across outlets
  • ✓No bias labels, no political verdicts — just the architecture

Free, forever. No credit card, no account.

Curious how far it goes?

Deep Analysis Pro adds AI deep analysis for $19/month.

Once you're used to the free score, the next question is usually "why" — AI deep analysis explains the reasoning behind every signal, tracks sources across every article you analyze, plus PDF certificates if you ever need to show your work.

See what Deep Analysis Pro unlocks →
Add to Chrome — Free Add to Edge — Free Add to Firefox — Free

For Journalists, Writers & Researchers

Catch what your editor would catch, and track patterns across everything you read.

Deep Analysis Pro runs AI-powered structural analysis on your own drafts or any article you're researching, flagging attribution gaps and framing issues before the story goes out, and tracking named sources and narrative shifts across every article you analyze over time.

  • ✓AI deep structural analysis on your own draft or any article
  • ✓Pre-flight audit — catch issues before you file
  • ✓Emotive tone mapping and narrative shift detection
  • ✓Source Library — tracks named sources across every article you analyze
  • ✓Source Diversity — full JeRI taxonomy analysis
  • ✓PDF Structural Certificate and full forensic report export

Deep Analysis Pro

$19/month

$149/year — save $79

Working a case rather than a story? Counsel Pro delivers the same forensic suite with reporting framed for legal proceedings.

Need it framed for legal proceedings? See Counsel Pro →

For Educators & Students

Teach media literacy with a methodology that's actually citable.

Frametra is built on the JeRI source diversity framework developed at Toronto Metropolitan University — not an internal black box. Students can cite it; institutions can license it.

  • ✓Structural Certificate to attach as evidence of source review
  • ✓JeRI methodology — grounded in published academic research
  • ✓Institutional site licences for whole programs and classrooms
  • ✓Curriculum packs, LMS assets, and practitioner guides at store.frametra.com

Canadian institutions: see frametra.ca for bilingual support and Canadian data residency.

Education

Custom

institutional pricing

Bringing Frametra into your classroom or program? Education Pro gets your group 25% off, with a code scoped to your course or institution — no individual sign-ups to manage.

Contact for Institutional Pricing Browse curriculum & practitioner guides →

Analysis Services

Frametra as a service — delivered to your inbox.

Fixed price. Fixed turnaround. No retainer. We run the analysis, you get a documented, citable Frametra report. Three services built for journalists, editors, and communications professionals who need structural forensics applied to real work.

📋
Pre-Publication Review

Structural review before you file

$99 per article

Send your draft before filing. We run it through Frametra, identify the specific sentences driving attribution gaps or claim pressure issues, and return annotated notes plus a Structural Integrity Certificate within 24 hours.

From our Style Guide

"Every significant claim needs a named source. When in doubt, attribute. The higher the claim pressure score, the more specific your revision notes will be."

  • ✓Signal-by-signal annotation of your draft
  • ✓Specific sentence-level revision notes
  • ✓Structural Integrity Certificate included
  • ✓24-hour turnaround
For freelancers, investigative journalists, and anyone filing a story that needs to hold up.
Request This Service →
New
🏢
Newsroom Structural Audit

Your coverage — assessed structurally

from $500 per audit

We analyze 20–50 published articles from your outlet and deliver a written report: which signals are consistently weak, which beats carry the highest claim pressure, where source diversity is falling short across your coverage.

From our Newsroom SOP Kit

"The most common source diversity failure is not deliberate exclusion. It is the invisible default: reaching first for the sources that are easiest to reach."

  • ✓20–50 articles analyzed across all six signals
  • ✓Pattern identification by beat and journalist
  • ✓JeRI source diversity breakdown
  • ✓Written report with specific recommendations
For editors, news directors, and communications teams who want a documented picture of their structural patterns.
Request This Service →
📊
Coverage Analysis Report

How your subject is being covered

from $300 per report

We run a corpus of articles mentioning your organization, issue, or sector through Frametra and deliver a scored breakdown: source patterns, anonymity rates, editorial language trends, and which outlets are treating your subject most and least rigorously.

From our Source Diversity Framework

"A story scoring 78 (PASS) might still show heavy overrepresentation of Authority sources with zero Citizen voices — a structurally significant finding for stories about communities directly affected by policy."

  • ✓30–50 articles scored across all signals
  • ✓Outlet-by-outlet structural comparison
  • ✓Source diversity and anonymity rate analysis
  • ✓48-hour turnaround
For communications directors, public affairs teams, NGOs, and researchers tracking coverage patterns.
Request This Service →
✓No retainer required
✓Fixed pricing — no surprises
✓Citable, documented output
✓24–48 hour turnaround
Inquire About Any Service →

For PR & Crisis Communications

Structural review, built into your monthly workflow.

Fixed, published tiers based on monthly review volume — no case-by-case negotiation. Pick the tier that matches your release cadence and start immediately. Not ready to commit monthly? The $99 Pre-Publication Review stays available as a one-off, no retainer required.

Starter
$299/mo
Up to 5 reviews/mo · ~$60 effective per review
  • ✓Pre-Release Screen on each, 24-hr turnaround
Start This Tier →
Most Popular
Standard
$699/mo
Up to 15 reviews/mo · ~$47 effective per review
  • ✓Pre-Release Screen on each, 24-hr turnaround
  • ✓One Communications Audit per quarter
Start This Tier →
Agency
$1,499/mo
Up to 40 reviews/mo · ~$37 effective per review
  • ✓Pre-Release Screen on each, 24-hr turnaround
  • ✓Monthly pattern report across your client roster
Start This Tier →
Reviews beyond your tier cap: flat $79 per review, applied automatically — never a conversation.

Pricing

Start free. Upgrade when you need more.

No credit card required for the free tier. Cancel anytime on paid plans.

Monthly
Annual Save up to 30%

Deep Analysis Pro: $19/mo or $149/yr  ·  Education Pro: 25% off, group codes  ·  Counsel Pro: contact us

Reader

The informed baseline

Free
forever

Real structural analysis on every article. No fake scores, no bias labels — honest forensic heuristics, always free.

  • ✓Real-time heuristic integrity score
  • ✓Claim pressure analysis
  • ✓Source attribution signals
  • ✓Editorial integrity read
  • ✓Compare coverage (Google News)
  • —AI deep analysis
  • —PDF certificates
  • —Narrative timeline
Install Free — Chrome Install Free — Edge Install Free — Firefox
Full Access

Deep Analysis Pro

The complete forensic suite

$19/month
$149/year — save $79

AI-powered structural analysis, draft auditing, narrative timeline, cross-article source tracking, and PDF certificates — everything, one tier.

  • ✓Everything in Reader
  • ✓AI deep structural analysis
  • ✓Pre-flight draft audit
  • ✓PDF Structural Certificate & full report export
  • ✓Emotive tone mapping & narrative shift detection
  • ✓Source Library across every article you analyze
  • ✓Source Diversity — JeRI Analysis
  • ✓Domain Reliability Signals

Education Pro

For classrooms & institutions

25% off
group code, per classroom or institution

The same Deep Analysis Pro suite at 25% off, accessed through a code scoped to your specific classroom or institution. Certificates and reports can be labeled by student name or class code.

  • ✓All Deep Analysis Pro features
  • ✓25% off, scoped to your classroom or institution
  • ✓Certificates labeled by student name or class code
Request a Code

Counsel Pro

For legal professionals

Contact us
for pricing

The same Deep Analysis Pro forensic suite, formatted for legal review: a case reference field, a preparer field, and a built-in not-legal-advice disclaimer on every document.

  • ✓All Deep Analysis Pro features
  • ✓Case reference & preparer fields on every document
  • ✓Built-in not-legal-advice disclaimer
Contact Us

Research & Resources

Not ready to subscribe?
Start with a single document.

White papers, curriculum packs, practitioner guides, editorial policy templates, and working tools — built on the same methodology that powers Frametra. One-time purchases. Instant download. Starting at $12.99.

Browse the Full Catalog →
Methodology
Frametra Methodology Guide
$12.99
Curriculum
Media Literacy Curriculum Pack
$34.99
Newsroom
Newsroom Standards & SOP Kit
$149
AI & Media
AI & Synthetic Media Analysis Module
$29.99

Early days

We're new, and that's okay

Frametra is a young product built by one person. We don't have a wall of testimonials yet, because we'd rather wait for real ones than write our own.

If you use Frametra and it's useful — or it isn't — we want to hear about it: sales@frametra.com. Real feedback will replace this section as it comes in.

For organisations

Trial Frametra
with your team

Get your whole newsroom, research team, or editorial department running on Frametra — free for 30 days. No credit card. No automatic billing. I'll onboard you personally.

👥
Set number of seats
You choose exactly how many users get access. No more, no less.
📅
Trial length matched to your team
5–20 users get 14 days. 21–49 get 30 days. 50+ get up to 60 days.
🔓
Full feature access
No watered-down version. Your team gets Deep Analysis Pro access from day one.
🤝
Personal onboarding
I'll personally get your team activated and check in at the midpoint to answer questions.

Request trial access

I'll personally reach out within one business day.

🔒 Your info is never shared or sold.

Frametra for Canadian institutions

Journalism programs, college libraries, and K-12 media literacy curricula — Frametra.ca offers institutional licensing with Canadian data residency, bilingual support, and curriculum-aligned documentation.

Or email directly: sales@frametra.com

Questions

Frequently asked

No. Frametra does not label news as true or false, left or right, credible or not. It analyzes the structural architecture of how a story is written — source attribution, claim density, editorial language — and gives you the data to make your own judgment. We believe informed readers are more valuable than algorithmic verdicts.
The score is a weighted composite of six signals: source attribution quality (28%), emotive language density (25%), claim pressure (20%), epistemic hedging (10%), evidence signals (10%), and passive voice ratio (7%). A higher score means the article demonstrates stronger structural transparency — more named sources, more evidence, less loaded language. It is not a political judgment.
The Structural Integrity Certificate documents the structural analysis of an article or draft at a specific point in time. It includes the integrity score, verdict (PASS / CONDITIONAL / FAIL), sourcing breakdown, editorial read, and a unique certificate ID. It is designed to be attached to editorial submissions, academic papers, or institutional reports as evidence of source quality review. It is not a guarantee of factual accuracy.
No. All free-tier heuristic analysis runs entirely locally in your browser. No article content leaves your device. Paid-tier AI analysis sends article text to the Anthropic API for processing — this is disclosed in the extension. We do not log article URLs, store browsing data, or sell user data. See our Privacy Policy for full details.
Payments are processed securely by Stripe. Monthly plans renew every 30 days. Annual plans renew once per year. You can cancel at any time from your account dashboard — your access continues until the end of your billing period. There are no cancellation fees. We offer a 7-day full refund on first-time subscriptions.
Yes, through Education Pro: 25% off Deep Analysis Pro, accessed with a code scoped to your specific classroom or institution. Contact sales@frametra.com to get one set up. Canadian institutions should visit frametra.ca.
Frametra works on Chrome, other Chromium-based browsers including Microsoft Edge, and Firefox. Install from the Chrome Web Store, the Microsoft Edge Add-ons store, or Firefox Add-ons. A Safari version is on the roadmap.

Get started today

The news isn't going to fact-check itself.

Add Frametra free and start reading with structural clarity in the next 60 seconds.

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About

Built by one person who got tired of guessing.

Frametra is built and operated by Frametra Software Inc., a small independent company based in London, Ontario, Canada. The product exists because reading the news shouldn't require a media literacy degree to spot single-source reporting, unverified claims, or quietly editorialized framing. Frametra combines heuristic text analysis with AI-assisted review to score articles on source attribution, claim pressure, editorial integrity, evidentiary support, and related structural signals, surfacing the result directly in your browser as you read.

We're a young company and a work in progress. If something looks broken, scored oddly, or just doesn't make sense, we want to hear about it directly: sales@frametra.com.